PROFIT AND SOUL

Contrary to popular thinking, business is not about profit and greed, but should truly be about quality service and moral upliftment. Money really messes up the equation and the soul. We need to understand its advantages and limitations. Otherwise, it will choke the planet. Deliberately. Join this blog to see how business ethics can be modified for a better future.

Saturday, November 24, 2007

BALANCE

Striking a balance between the material and spiritual worlds is very difficult. Judi Neal's new book, Edgewalkers, is brilliant and guides people to develop and live in balance. Edgewalkers Website It is especially geared for leaders who are trying to make a difference and live with integrity and meaning. It helps build a more balanced society.

The world of finance can be very material and therefore, devoid of spirit. It need not be so. Good finance can help projects become viable and sustainable. It can help build a fairer more equitable world. Also it is good for the soul, enabling the financier to obtain deeper fulfilment and lasting satisfaction.

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